Family First
Every decision we make starts with what is best for the family. Your peace of mind, your needs, your timeline. That is what drives us.
BubbieCare was founded on a simple belief: families deserve trusted in-home care that puts them in control. Over a decade of serving Texas families, that belief has never changed.

We started BubbieCare because families told us they were struggling to find trusted care. They wanted caregivers they chose themselves, rates they could set, and support from someone who understood their situation. Above all, they didn't want to hand over control of something this personal, or wonder where their money was going.
So we built BubbieCare: a modern care concierge service that gives families the caregivers they choose, the rates they set, and the back-office support to make it all work. Without the overhead. Without the confusion. Without the compromises.
Today, we're honored to serve families across Texas. Every family we work with gets a dedicated Care Concierge from the start. And that Care Concierge stays with them every step of the way.
Every decision we make starts with what is best for the family. Your peace of mind, your needs, your timeline. That is what drives us.
No hidden fees. No confusing contracts. No fine print that changes the game. You know exactly what you are paying and what you are getting.
You are the employer. You hire the caregiver you choose. You set the rate. We handle the complexity so you do not have to.
Same Care Concierge. Same standards. Every interaction, every day. Consistency builds the trust that families depend on.
I was inspired to build this company by one remarkable woman. Miriam, known as Bubbie to her grandchildren, was my mother-in-law.
Having just married, she and her husband moved to Caldwell, Texas, where they owned and operated Manuel's Department Store for more than 70 years. At 91, she told her children she wasn't having fun anymore. She was bored and wanted to close the store. Upon selling the business, she moved closer to her family and into an independent living apartment for 3 years.
It was then that illness set in, forcing a move to a skilled nursing facility. Despite this, Bubbie didn't slow down a bit, still going to the gym every day for her usual workout until she passed away in 2019.
This company exists as our small way of honoring a remarkable life. Her memory inspires me to do better every day.
I love you, Mom.Lawrence Maze, Founder & CEOWe could have built a care service focused on finding the cheapest care possible, accepting an industry that often leaves caregivers underpaid and defeated. Instead, we chose to bring true value to everyone.
While you set your caregiver's wage directly, we loudly advocate for better pay to champion their essential, life-changing work. And the beautiful reality is that families hear this message and choose to step up. Offering a competitive wage isn't just about filling a shift; it's about honoring human dignity.
When you hire directly through BubbieCare, you participate in a system built on mutual respect. You empower the caregiver, and in return, they show up with the profound dedication and reliable consistency your family deserves.
From your first conversation through every detail of ongoing care, you work with a single Care Concierge. They know your family, your values, and what matters most to you. They are your partner in this.
Whether you need to adjust a schedule, ask a question, or simply need someone in your corner, your Care Concierge is there. That relationship is what makes BubbieCare different.

Talk to a Care Concierge today about your family's needs, and let us help share the load. No pressure, no obligation. Just a conversation.
Call or text anytime: (833) 476-CARE