A Texas Original Since 2014

We Built a Better Way.

BubbieCare was founded on a simple belief: families deserve trusted in-home care that puts them in control. Over a decade of serving Texas families, that belief has never changed.

Our Story

Built Because Families Deserved More

We started BubbieCare because families told us they were struggling to find trusted care. They wanted caregivers they chose themselves, rates they could set, and support from someone who understood their situation. But they did not want the high costs, hidden fees, or lack of control that come with traditional agencies.

So we built BubbieCare. A modern care concierge service that gives families the caregivers they choose, the rates they set, and the back-office support to make it all work. Without the agency overhead. Without the confusion. Without the compromises.

Today, we are honored to serve families across Texas. Every family we work with gets a dedicated Care Concierge from the start. And that Care Concierge stays with them every step of the way.

A trusted relationship between caregiver and family

Lawrence Maze, Founder and CEO of BubbieCare

Lawrence Maze — Founder & CEO

From Our Founder

The Story Behind the Name

We are often asked where our company name, BubbieCare, came from and what it means.

My mother-in-law, Miriam — known as Bubbie by her grandchildren — moved to Caldwell, Texas as a young bride and owned and operated Manuel's Department Store for more than 70 years. When she was 91, she informed her children that she was bored, was not having fun anymore, and wanted to close and sell the store. She sold it and moved into an Independent Living apartment until she was 94.

When illness set in and forced her to move to a skilled nursing facility, that did not stop her in any way. Up until a short time before she passed away in 2019, she was still going to the gym and working out every day.

So we named BubbieCare after her — a small way of honoring a remarkable life. She is an amazing woman who inspires me to do better every day.

I love you mom. — Lawrence Maze, Founder & CEO

Why Families Trust Us

Our Core Values

Family First

Every decision we make starts with what is best for the family. Your peace of mind, your needs, your timeline. That is what drives us.

Radical Transparency

No hidden fees. No confusing contracts. No fine print that changes the game. You know exactly what you are paying and what you are getting.

Your Control, Our Support

You are the employer. You hire the caregiver you choose. You set the rate. We handle the complexity so you do not have to.

Trust Through Consistency

Same Care Concierge. Same standards. Every interaction, every day. Consistency builds the trust that families depend on.

Meet Your Partner

Your Dedicated Care Concierge

From your first conversation through every detail of ongoing care, you work with a single Care Concierge. They know your family, your values, and what matters most to you. They are your partner in this.

Whether you need to adjust a schedule, ask a question, or simply need someone in your corner, your Care Concierge is there. That relationship is what makes BubbieCare different.

Your Care Concierge handles: Caregiver matching. Background screening. Ongoing support. Schedule changes. A dedicated payroll team handles taxes, compliance, and direct deposit on your behalf — so you never have to think about it.

Schedule a Free Consultation

Care Concierge meeting with a family to discuss care needs

We're ready when you are.

The call that changes things
starts here.

Talk to a Care Concierge today. No commitment, no pressure. Just an honest conversation about your family and what you need.

Schedule a Free Consultation Learn How It Works

Call or Text Anytime (833) 476-CARE