In-home care is one of the most significant investments a family can make.

What makes us different isn't the price. It's where the money goes.

Most people don't realize how little of what they pay an agency actually reaches the caregiver. We do one thing differently: charge a flat hourly fee, keep nothing more, and let families and caregivers decide the rest.

The BubbieCare Difference

The hourly rate families pay through BubbieCare is in line with what the market charges. We didn't build a lower-cost model. We built a more honest one.

With a traditional agency, a significant portion of what you pay covers the agency's overhead, administration, and profit margin. The caregiver, the person physically present in your home every day caring for your loved one, receives what is left over after the agency's model takes its share.

We charge one flat hourly fee. It covers every service BubbieCare provides. Your caregiver receives everything above it, at the wage you set together. No agency in the middle adjusting what they're worth. Your Care Concierge will cover the details when you talk through your care plan.

Caregiver and client sharing a warm, trusted moment at home

How It Works

Two Simple Numbers

Your total hourly rate is made up of two parts: BubbieCare's flat service fee, and the rate you negotiate directly with your caregiver. There are no hidden fees, no agency markups, and no minimum hours to get started.

You set the pay rate. Caregivers apply. You choose who you want to meet and work out the details directly. The relationship, and everything that comes with it, is entirely yours.

Traditional Agency

~42% reaches
your caregiver

~58%
agency

~42%
caregiver

BubbieCare

~68% goes directly
to your caregiver

~32%
flat fee

~68%
caregiver

Agency overhead, margins, and profit consume the majority of every dollar you pay. Caregiver wages are set by what the agency model can afford to pay — not by what the work is worth. * Based on published average compensation ratios across licensed home care agencies operating in Texas. Agency caregiver share approximately 42%.

One flat fee covers everything BubbieCare provides. The rest goes directly to your caregiver at the rate you set together. No agency in the middle. No adjustments to what they're worth. Based on average caregiver wages across Texas markets served.

How can you expect a caregiver to fully care for your family when they can't afford to care for their own?

It is a question most families never think to ask. But they should.

Caregivers employed by traditional agencies often earn wages that fall below what it takes to live with dignity. After the agency protects its margins, what reaches the caregiver is rarely enough. And when a person is financially stretched, undervalued, and exhausted, that reality finds its way into the care your loved one receives. It has to.

BubbieCare was built on a different belief. When your family hires directly, your caregiver earns what you both agreed to, not what an agency's business model can afford to pay them. Because families set the rate directly, caregivers in our network have real earning power — no agency margins, no artificial ceiling on what great care is worth.

When you choose BubbieCare, you are not just getting better care for your family. You are making a difference in the life of the person who shows up every day to care for the person you love most.

Empowered caregiver, confident and valued

What Your Service Fee Covers

Simple, Transparent, Complete.

Your flat hourly fee covers every service BubbieCare provides, from the moment care begins through every week that follows.

Your Care Concierge

Dedicated to your family from the start
Available for same-day and urgent needs
Assists with caregiver matching and posting
Ongoing support throughout care

Payroll & Administration

Weekly payroll processed on your behalf
Electronic timecard tracking
Year-end tax documentation
Federal and state employer tax filing — including your full employer tax liability, which begins at 10.95% of your caregiver's gross wages

Protection & Coverage

Professional liability insurance
Workers' Compensation (with enrollment)
Sensi Solocare home monitoring
Care Support System and Employer Toolkit access

Common Questions

Pricing, Answered Plainly

Your total hourly cost is made up of two parts: BubbieCare's flat service fee, plus the rate you and your caregiver negotiate directly. Caregiver rates vary based on experience, specialization, and the level of care required. Your Care Concierge will walk you through our current fee and help you understand fair market rates for your area when you connect.

For most care arrangements, BubbieCare is comparably priced to traditional agencies, not below them. The difference is not the total amount you pay, it is where that money goes. With BubbieCare, the majority reaches your caregiver directly. With an agency, a significant share covers overhead and margin before anything reaches the person actually providing care.

Families with 24-hour care needs are often surprised to learn that BubbieCare can be a more cost-effective option than a traditional agency for around-the-clock coverage. There are a few different ways to structure 24-hour care, and the right approach depends on your specific situation. Your Care Concierge can walk you through the options and what they would look like for your family.

Yes. As the employer, you set the pay rate and can adjust it at any time. Many families choose to increase a caregiver's rate after a trial period, as trust and familiarity grow. Changes take effect immediately and are reflected in the next payroll cycle.

You can pause or stop care at any time. There are no long-term contracts, no lock-in periods, and no early termination fees. Simply let your Care Concierge know and we will handle the transition. You are always in control.

BubbieCare currently serves Houston, Dallas, Austin, and San Antonio. We are expanding steadily across Texas. If you are outside our current service area, reach out. We would love to hear from you.